AURA is the brainchild of any well-curated playlist. The objective was to develop an artificial intelligence with the sole purpose of crafting a playlist tailored to match the user's mood of the day. This is achieved by asking users a set of questions and then utilizing its algorithm to provide users with the perfect "mood-enhanced" playlist experience.

From the outset, I aimed for the logo to exude sharpness and boldness. Initially, I envisioned an organic feel, but quickly pivoted towards a more minimalist approach, drawing inspiration from the ever-changing nature of Aura. The overall look and feel were heavily influenced by the concepts of space and NASA.

The name Aura is derived from spiritual beliefs, suggesting that human beings emit energy flows that reflect their state of being and health, though these are invisible to the human eye. Therefore, I designed several logos that would capture the essence of Aura using a modern approach infused with the idea of energy. The final choice remains bold and effortless, portraying both a ring and its central core of energy.