Brand Identity & Product design. A conceptual brand that aims at creating a reusable water bottle made to be attached to any bike.
The goal was to design a product capable of being self-sufficient for the needs of a cyclist, keeping in mind an ergonomic approach surrounded by a green ideology. As I threw myself into the project, I took the liberty to put aside the typical norms of a green brand identity and decide to venture further into a bold & modern approach that would be more compelling to a broader clientele.
The logo takes its inspiration from both subject of cycling & water, hence the name "Velo".
Velo is the French term used for "bicycle". The logo also includes an emphasis on the letter "O" that mimics "Eau", in other words, "Water". Thus, visually depicting the bicycle chain and the H20 water molecule.
Product design breakdown
The Bottles Concept
It was designed with ergonomics in mind. To elaborate, the bottle is packed with several (mm) of hardened aluminum metal, that could withstand strong impacts, as well as making it a perfect reusable water container for any bike. It is fitted with magnetic pressure plates that hold at any point of speed on any metal bike frame.