Design development of professional assets for the Canadian-based Pedialyte brand.
Under Rosz Design Agency, I've had the liberty of creating some fresh new assets following the specific brand guidelines for Pedialyte, on the Amazon store. Thus, keeping its bold new visual identity in mind, I emphasized a modern & dynamic look using their associated contrasted colours.
To stand out even more from its competition, I got rid of any flat imagery & rendered the visual assets in 3d for that extra punch in the details, using apps such as Cinema 4d & Adobe Dimension. For such intent, I had to start by measuring the products to create their associated wireframe, so that the proportion remained the same visually.
Uses colours to create a contrast between its products and integrates visual elements to add to the visual hierarchy. A balance between text, texture & visuals helps coordinate the visual identity in one direction.