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Brand Identity & Publication design for a conceptual store.
The rebranding of the Border's group bookstore as "EDITION", with a new look and feel appropriate for today's clients. A modern and fresh color palette, that blends both old and new styles.
Here's a small breakdown
The negative space within the letter "E" is to reference a bookmark that we commonly use to place as a uniform resource identifier.
The demi-square within the letter "N" visually represents a book or, to such extent, a bookshelf commonly found in bookstores.
The logo "Edition" is in capital letters due to its strong presence. Thus bringing forth the letter "I" to represent the spine of a book.
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